We are a distribution company based in Guatemala City with more than 75 years of experience in the distribution business. Our focus in developing a close relationship with our suppliers and fulfilling the client needs has allowed us to handle in our portfolio a wide range of both national and international brands.

DIFLESA national sales coverage has presence in all major wholesalers and retailers. Our warehouse, with more than 2,000 square meters of storage capacity serves as our main hub where all logistic operations are coordinated. Having our own truck fleet also allow us to be efficient and constant in our delivery process.

Almacen La Flecha was founded on July 1^st  1938 by Mr. F. Antonio Gándara García. At the beginning, the main business was to sell imported products, mainly from USA, Germany and Central America, to small retailers in the central part of the country. Within 8 years of initiating, Almacen La Flecha became one of the first companies to develop a modern distribution operation for the time which included a formal and structured salesforce.

During the 1960’s, a regionalization and industrialization process began to take place in Central America and this had a major impact on Almacen La Flecha; most brands that were sold by La Flecha such as Colgate, Palmolive, Nivea, Quaker, Lea & Perrins, etc, began to set their own sales operation and some even their own production operation locally. To face this situation, Industrias Unidas, S.A. was established with the main objective of manufacturing products that could substitute those who once were sold by Almacen La Flecha.

As part of a major change in our corporate image and a general marketing strategy, in 2013 Distribuidora La Flecha changes the name to DIFLESA.